We all know what it’s like when a video or an article or a picture goes viral… No matter where you turn on social media — whether it’s Facebook, Twitter or Instagram — you can’t escape it.
I know that when this happens, I’ll usually take the time to watch the video or read the article. Why not? Friends and family who I respect have been spending the day telling me and everyone else they know:
“This is worth a few minutes of your afternoon, Ryan.”
And if it’s good enough (or if I want to fit in with the crowd) I’ll repost and retweet.
But that’s my experience. I’m the public. I’m the masses. What about the organization that created that video? What about the cause that article is pointing to? Does my few minutes of engagement and sharing on social media actually do something?
Case in point: Upworthy is a web community that wants to make important stuff go viral. On Wednesday, our video, “A Story In Aftercare” made it to the front pages of Upworthy and for the next 48 hours, we saw a spike in engagement that was unprecedented:
7,028 people starting following us on social media, receiving updates about how they can fight child trafficking.
15,831 people visited our website, many learning about the issue for the first time.
360,935 people watched our “Story In Aftercare” video, many discovering for the first time what we mean when we say restoration and recovery.
$10,000 of new donations came in from generous Abolitionists, perhaps even yourself!
That last bit is the most important part… Over the 48 hours where the Upworthy community was sharing us like crazy, we saw an additional $10,000 come in. That’s $10,000 on top of what we normally see in a given 48-hour period. What’s $10,000 mean to our organization?
$10,000 can provide balanced meals for an entire year for all the children in our Round Home.
$10,000 can provide for the annual cost of social services for all the children in our Round Home, such as locating family, arranging house visits and more.
$10,000 can provide for routine checkups, medicinal care and hospital visits (if necessary) for the children in our Round Home this year.
As you can see, over the span of just 48 hours, you all did something extraordinary.
On behalf of the children we serve… thank you!