What is it about controversy and scandal that attracts us and triggers a passionate response? Yesterday I posted a blog addressing the disproportionate buzz around Starbucks’ decision to go with a minimalist holiday design. A controversy that in all actuality is mostly bogus. A non-controversy controversy that still manages to capture the attention of the masses. Including me.
As a result, within 24 hours we saw more engagement on this particular post than any post we have ever written in the history of our organization.
Today, children are being used, abused, and sold like commodities!
It can’t get much more controversial than that. Can it?
Unlike the #merrychristmasstarbucks controversy, this scandal is very real. Want to know what a real scandal looks like? It’s welcoming a two-year-old into our care who is a survivor of child trafficking and exploitation. This spring, we told that story in a blog post. That story received a fraction of the engagement of yesterday’s Starbucks post.