Persuading Through Storytelling
- Yale School of Management MBA Blog
- Oct 1, 2015
Rob Morris, the president and co-founder of Love146, spoke as part of the Superpowers of Influence workshop, organized by Yale Professor Zoë Chance, which brings individuals from a variety of sectors to Yale SOM to share practical guidance on how to influence and persuade people.
For Morris, storytelling is key to his work’s success. People aren’t persuaded to act by statistics and numbers about how many children have been affected, he said; it’s the human element that engages them.
“People hear those statistics and they forget them. What they don’t forget is when you tell them a story,” Morris said. “The individual attachment allows you to get beyond the ‘Oh my God, this is a horrible thing’ and become attached to the cause.”