Reimagine | Love146
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story1

Hmmm…

Consistently, folks wanted to support us by wearing Love146 goods. But we kept coming up against some tensions:

 

sources

1. Unclear Sources

Don’t get us wrong, we tried hard– but the deeper we looked, the harder it got to verify the supply chain from field to factory.

culture

2. Icky Culture

We feared we may be feeding a culture that demands piles of disposable stuff at any cost. That kind of thinking fuels those who use, exploit and discard others.

bookkeeping

3. Bad Bookkeeping

Since we’re a charity, and not a business, our finances are held to certain standards. Making a tiny bit off each sale wasn’t providing enough income for our programs. Merchandise would have to be sold at outrageous prices in order to significantly benefit our mission.


WE THINK YOU’LL AGREE, A CHARITY ISN’T HERE TO FILL YOUR LIFE WITH BRAND-PROMOTING STUFF, THAT COULD UNDERMINE THEIR MISSION.

We had to respect you, respect our mission, and most of all, respect the children we partner with. We had to say “No.” No to the risk of exploitation. No to the demand for more disposable stuff at any cost. No to a seriously questionable amount of net “good” really achieved for humanity.

WE HAD TO STOP AND RE-IMAGINE A DIFFERENT SOLUTION…


Ah Ha!

So we’re trying something new– A product line called ReImagine, produced by Imagine Goods. Imagine Goods is an apparel company that empowers those at-risk and recovering from exploitation through safe, dignifying employment. With these new products, we’re solving all three issues:

 

artisans

1. Empowered Artisans

It’s all fair and we know it. The people gathering the materials & making your clothing work in safe, dignifying environments in Cambodia. You can learn their stories here. In fact, a lot of clothing in this line was made in a village notorious for child trafficking & exploitation.

discarded

2. Discarded Materials

The fabric and material is all upcycled. It’s picked out of piles of things that have been thrown away, shrinking those piles of discarded stuff. Isn’t that sort of beautiful?

responsible

3. Responsible Support

The good — the mission of Love146 — is fulfilled in the very fibers of each item. Proceeds still support Love146’s programs and operations, but now we can say that your product is doing 100% good. Which is actually radical.

imagine_goods

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WE’D LOVE TO KEEP YOU IN THE LOOP WITH PERIODIC UPDATES

(stuff that makes you smile and never clogs your inbox)