Consistently, folks wanted to support us by wearing Love146 goods. But we kept coming up against some tensions:
1. Unclear Sources
Don’t get us wrong, we tried hard– but the deeper we looked, the harder it got to verify the supply chain from field to factory.
2. Icky Culture
We feared we may be feeding a culture that demands piles of disposable stuff at any cost. That kind of thinking fuels those who use, exploit and discard others.
3. Bad Bookkeeping
Since we’re a charity, and not a business, our finances are held to certain standards. Making a tiny bit off each sale wasn’t providing enough income for our programs. Merchandise would have to be sold at outrageous prices in order to significantly benefit our mission.
WE THINK YOU’LL AGREE, A CHARITY ISN’T HERE TO FILL YOUR LIFE WITH BRAND-PROMOTING STUFF, THAT COULD UNDERMINE THEIR MISSION.
We had to respect you, respect our mission, and most of all, respect the children we partner with. We had to say “No.” No to the risk of exploitation. No to the demand for more disposable stuff at any cost. No to a seriously questionable amount of net “good” really achieved for humanity.
WE HAD TO STOP AND RE-IMAGINE A DIFFERENT SOLUTION…
So we’re trying something new– A product line called ReImagine, produced by Imagine Goods. Imagine Goods is an apparel company that empowers those at-risk and recovering from exploitation through safe, dignifying employment. With these new products, we’re solving all three issues:
1. Empowered Artisans
It’s all fair and we know it. The people gathering the materials & making your clothing work in safe, dignifying environments in Cambodia. You can learn their stories here. In fact, a lot of clothing in this line was made in a village notorious for child trafficking & exploitation.
2. Discarded Materials
The fabric and material is all upcycled. It’s picked out of piles of things that have been thrown away, shrinking those piles of discarded stuff. Isn’t that sort of beautiful?
3. Responsible Support
The good — the mission of Love146 — is fulfilled in the very fibers of each item. Proceeds still support Love146’s programs and operations, but now we can say that your product is doing 100% good. Which is actually radical.
We’d love to keep you in the loop with periodic updates
(stuff that makes you smile and never clogs your inbox)
We welcome businesses seeking to support Love146, a charity with international coverage, unique expertise in its field and links to local communities throughout Europe.Throughout our partnership, we work with you to understand your business needs, make clear how we think we could add value, and chart an agreed pathway ahead.
There are a number of ways through which we can create a partnership:
Support for specific activity, be it sharing your expertise or making a clear-cut financial donation.
Payroll giving, enabling donations to Love146 directly from salaries. This is a highly tax-efficient way of supporting us, costing individual donors less (because the donation is made before tax) and allowing us to receive more. Many companies run payroll giving schemes.
Challenge events, through which staff morale can be enhanced around a shared goal and positive outcome of supporting children exploited in the UK and Europe.
Cause-related marketing forming a partnership with each through providing resources and funding, whilst at the same time addressing important Love146 business objectives.