What is it about controversy and scandal that attracts us and triggers a passionate response? Yesterday I posted a blog addressing the disproportionate buzz around Starbucks’ decision to go with a minimalist holiday design. A controversy that in all actuality is mostly bogus. A non-controversy controversy that still manages to capture the attention of the masses. Including me.
As a result, within 24 hours we saw more engagement on this particular post than any post we have ever written in the history of our organization.
BREAKING NEWS:
Today, children are being used, abused, and sold like commodities!
It can’t get much more controversial than that. Can it?
Unlike the #merrychristmasstarbucks controversy, this scandal is very real. Want to know what a real scandal looks like? It’s welcoming a two-year-old into our care who is a survivor of child trafficking and exploitation. This spring, we told that story in a blog post. That story received a fraction of the engagement of yesterday’s Starbucks post.
