We were thrilled when we noticed a spike in the number of people who viewed one of our videos. Until we looked deeper and discovered how the video had been hijacked as clickbait to attract precisely the audience we fight against — which only makes the problem worse.
A few months ago I was at a program in Manila. I was there to teach about the vulnerabilities of sexually exploited children to a group of senior Asian leaders who hadn’t been exposed to the issue of trafficking. I thought it would helpful for them to see the issue firsthand.