What if marketing (at least nonprofit marketing) was trauma-informed? Listen to Marilyn Murray, our Love146 Director of Communications, speaking at a Classy educational webinar about Love146’s philosophy when it comes to creating marketing that helps, rather than hurts.
“Our language can deliver vicarious trauma to tens of thousands of people in a minute, or we could deliver vicarious hope. In keeping those impacted by our mission as the most centered stakeholders, it’s going to lead us to use language that dignifies them. And so in my case, that’s trafficked children. They’re the bottom line and the number one concern without exception and not just their fundable needs, but as human beings.”